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Tracker & Signals

Set up a Company Tracker

Use a Company Tracker when selected accounts or people should be checked repeatedly for relevant changes. The tracker creates value only when prompts, priorities, review cadence, ownership, and next actions are maintained.

Before you start

  • Choose approved companies or people and confirm ownership.
  • Define the signals that matter and the evidence required.
  • Review credit, enrichment, and data-volume implications.
  • Choose who reviews New and To be reviewed each day.

Signalist screenshot showing the Company Tracker overview and the current recurring workflow state.

Tracker instead of a static list

A tracker monitors defined entities over time. A static list is better when the input should be processed once.

Rolling and Fixed

Rolling checks each entity relative to its last review interval. Fixed checks entities on shared scheduled dates. Use the model shown by the current tracker setup and match it to review capacity.

Steps

  1. Create Track leads and companies for custom signals or open an existing tracker.
  2. Select approved sources, accounts or people, and the focused Deep Research prompt.
  3. Define Lead, Company, and Industry signal categories plus P1, P2, P3, and DQ.
  4. Choose Rolling or Fixed and configure entity and signal-search intervals.
  5. Set conservative limits, enrichment options, and Company Contacts only where needed.
  6. Test a small sample and confirm that priorities persist after saving.
  7. Review New, To be reviewed, Assigned, Ignored, and Tracked Profiles regularly.

Company Tracker configuration checkpoint in Signalist.

Safety checks

  • The entity, source, date, company fit, persona fit, and priority were reviewed.
  • The saved configuration or status was verified after refresh.
  • Ownership and the next action are explicit.
  • Outreach remains separate until recipient, copy, sender, limits, and history are reviewed.

Company Tracker final state in Signalist.

Troubleshooting

ProblemSolution
Many updates have little valueTighten the prompt, categories, DQ, and priority examples; define a concrete action for every accepted priority.
An account is not checked againReview recurring state, Rolling or Fixed mode, intervals, start date, and whether the entity remains actively tracked.
A saved priority change disappearsReopen the record and verify persistence. Preserve screenshots and contact support if the change is lost after reload.

Frequently asked questions

When should I use a tracker?

Use it for recurring monitoring of approved entities, not for a one-time fixed dataset.

What is the difference between Rolling and Fixed?

Rolling follows per-entity intervals; Fixed uses shared scheduled checks. Use the current UI as the authority.

How large should the tracker be at first?

Start with a sample the team can review and expand only when signal quality and capacity are stable.

Can a tracker send outreach automatically?

Do not assume it can or should. Keep evidence, recipient, message, sender, limits, and approval checks.

Why is a tracker still processing?

Check required signal configuration, active entities, intervals, and unresolved settings; escalate persistent processing states.

How often should settings be reviewed?

Review them when signal quality, team capacity, priorities, sources, or account strategy changes.